Brandlance ("Brandlance", "we", "us" or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose and safeguard your information when you use the Brandlance mobile application and related services (collectively, the "Services") to trade crypto and gift cards, shop for gadgets, and pay bills.
By creating an account or using the Services, you agree to the practices described in this policy.
1. Information We Collect
Information you provide
- Account details: name, email address, phone number, username and password.
- Identity verification (KYC): date of birth, residential address, government-issued ID, photo/selfie and other documents needed to verify your identity and comply with anti-money-laundering (AML) laws.
- Financial information: bank account or card details, crypto wallet addresses, gift card details and transaction instructions.
- Support communications: messages, feedback and information you share when contacting us.
Information collected automatically
- Device & usage data: device model, operating system, app version, IP address, identifiers, and how you interact with the app.
- Transaction data: records of trades, purchases, bill payments, amounts, timestamps and status.
- Cookies and similar technologies for authentication, security and analytics.
2. How We Use Your Information
- To create and manage your account and provide the Services.
- To process trades, orders, bill payments and settlements.
- To verify your identity and meet KYC/AML and other legal obligations.
- To detect, prevent and investigate fraud, abuse and security incidents.
- To provide customer support and respond to your requests.
- To send service, security and (where permitted) marketing communications.
- To improve, personalise and develop the Services.
3. How We Share Information
We do not sell your personal information. We may share it with:
- Service providers who support us (identity verification, payment processing, cloud hosting, analytics and customer support) under confidentiality obligations.
- Financial & crypto partners needed to complete your transactions.
- Regulators and law enforcement where required by law or to protect our rights, users and platform.
- Successors in connection with a merger, acquisition or sale of assets.
4. How We Protect Your Information
We apply technical and organisational safeguards including end-to-end encryption in transit, encryption at rest, two-factor authentication, real-time fraud monitoring, access controls and secured wallet technology. No method of transmission or storage is 100% secure, but we work continuously to protect your data.
5. Data Retention
We retain your information for as long as your account is active and as needed to provide the Services. We may retain certain records after account closure where required for legal, regulatory, tax, accounting or fraud-prevention purposes (for example, AML record-keeping obligations).
6. Your Rights
Depending on your location, you may have the right to access, correct, export or delete your personal information, and to object to or restrict certain processing. To exercise these rights, contact us using the details below. We may need to verify your identity before acting on a request.
7. Account & Data Deletion
You can request deletion of your account and associated personal data at any time. Visit our Account Deletion Request page for instructions, what is removed, what may be retained for legal reasons, and the expected timeframe.
8. Children's Privacy
The Services are intended for users aged 18 and over. We do not knowingly collect information from children. If you believe a minor has provided us data, please contact us so we can remove it.
9. International Transfers
Your information may be processed in countries other than your own. Where we transfer data internationally, we take steps to ensure it remains protected in line with this policy and applicable law.
10. Changes to This Policy
We may update this Privacy Policy from time to time. Material changes will be notified through the app or by other appropriate means, and the "Last updated" date above will be revised.
11. Contact Us
If you have questions about this Privacy Policy or your data, contact us at privacy@brandlance.com or through our Contact page.